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On a summer night, want to be immersed in light at FUTUREGROUND?

Introduction

As the warmth of a summer night slowly cooled, I stepped into a space where light and sound ripple in layers. The more you move, the more the screens respond; rhythm follows, and play turns into sensation—moments unfolding in calm succession.

On a summer night, want to be immersed in light at FUTUREGROUND?


퓨처그라운드 (FUTUREGROUND)

Table of Contents

Guide

Basic Information
  • Dates: 2025.05.30 ~ 2026.02.28
  • Hours: 10:30–20:00 (last entry 19:00; extended by 30 minutes on Fri–Sun and holidays)
  • Venue (Address): Lotte Mall Gimpo Airport Branch, 1F Exhibition Hall, Haneul-gil, Jiha 77, Gangseo-gu, Seoul (Banghwa-dong)
  • Admission: On-site 18,000 won; online 17,000 won; infants under 48 months free (call for details)
  • Hosted/Organized by: 뉴작, Lotte Mall Gimpo Airport Branch
  • Inquiries: 070-8810-2420
  • Parking: Available in Lotte Mall (first 30 minutes free; fees apply per 30 minutes thereafter; free parking benefits by purchase amount)

Suggested Route
  1. 13:00 Enter and check tickets; locate lockers and rest areas
  2. 13:10 Warm up in the XR Sport Zone with TIC TAC TOE and XR KICKER
  3. 13:40 Try active content in the X-RUNNER zone like laser jump rope and XR pinball
  4. 14:10 Switch gears in the AI Zone with Music Pad and AI-Drawing
  5. 14:40 Enjoy your colored-in creations digitally at LiveART XR
  6. 15:00 Take 360° photos at XR 360 and check your souvenir images
Recommend arriving before last entry at 19:00
Cheaper to book online
Lots of activity—wear comfortable clothes and shoes
Overview

FUTUREGROUND is an XR sports experience exhibition that combines extended reality (XR) technology with sports elements. Visitors move their bodies to enjoy 16 interactive contents including laser dodge, virtual soccer, live sketching, and more—immersed in a harmony of light, sound, and motion.

It is currently operating at Lotte Mall Gimpo Airport Branch and the Seorak Waterpia Branch. For details and reservations, check the official website and Instagram.

Program Guide

X-RUNNER

An active zone with five floor-type and one room-type experiences. Enjoy responsive play with your feet and whole body across laser jump rope, picture blocks, spaceship missile dodge, POP POP, XR pinball, and more.

XR Sport Zone

Try the beanbag bingo game TIC TAC TOE and the hyper-realistic soccer game XR KICKER. Simple rules make it easy for anyone to dive right in.

AI Zone

Experiment with composition on Music Pad, visualize drawings made with AI-Drawing, and turn sound into visuals with Sound Draw. AI-powered content to spark creativity.

LiveART XR & XR 360

Record your visit with a live art experience where your colored animals come to life on screen and a 360° digital photo shoot.

Visitor Tips

Since last entry is at 19:00, arriving with time to spare lets you fully experience every zone.

Visitor Tips

Online reservations are more economical. Book ahead to reduce waiting and plan your on-site route with ease.

Visitor Tips

Many contents involve active movement, so we recommend comfortable clothing and non-slip shoes.

Book online
Note last entry 19:00
Wear comfortable clothes and shoes

Impressions from My Visit (or Plans)

Today is November 11, 2025, and FUTUREGROUND runs from May 30, 2025 to February 28, 2026. Since we’re within the event period, I’m sharing my visit—where the air, bright light, and digital tremors of that day still feel vivid. The moment I stepped inside, the lights hanging from the ceiling approached like fragments of a sparkling puzzle, and from the floor, waves of XR-infused sound tickled my toes. Laughter from people, machine-controlled audio, and the spread of electronic tones with every step turned this place into a living playground of the future. Each interactive content felt like turning a new page in a different story, and the Live Art XR zone—where colors from my drawing bled into the wall and came to life—tugged at my heart the most.

Though participation is light like play, I keenly realized that moving your body, listening, and sensing space with your whole being is the essence of a festival. In X-RUNNER, I leaped across the floor dodging lasers; in XR KICKER, the tactile thrill of kicking a virtual ball evoked a real stadium. And in AI-Drawing, the flow of color born from the pen tip reminded me that even in a saturated digital world, the charm of hand and senses remains. As I left, the sky over Gangseo-gu beyond the glass settled with low clouds, and the breeze seeping through the window felt cooler and newer in contrast to the digital soundscape. There’s plenty of active time, so comfortable shoes make everything feel lighter.

In the moments when the floor’s chill crossed with the warmth of light spreading across the screen, I realized this festival is more than an exhibition—it’s a space where senses and feelings intertwine. Crowds can vary by time of day, so plan to arrive with leeway before last entry.

Where to Stay

We selected access-first stays along routes connecting Gimpo Airport and the western city area. Minimize travel time to maximize your immersion in the exhibition.

호텔 마리나베이 서울 아라
호텔 마리나베이 서울 아라

210-50, Ara 6-ro 152beon-gil, Gochon-eup, Gimpo-si, Gyeonggi-do

By the water, easy city access

Check-in is smoother with advance booking.

[Distance: 4.3 km]

호텔씨티
호텔씨티

12, Seokcheon-ro 178beon-gil (Jung-dong), Wonmi-gu, Bucheon-si, Gyeonggi-do

City stay, essential comforts

Note early sell-outs during peak season.

[Distance: 7.4 km]

부천한옥체험마을
부천한옥체험마을

1, Gilju-ro (Sang-dong), Bucheon-si, Gyeonggi-do

Hanok vibes, experience-focused

Phone: 032-326-1542

[Distance: 8.0 km]

코업시티호텔오류역
코업시티호텔오류역

19, Gyeongin-ro 20ga-gil (Oryu-dong), Guro-gu, Seoul

Great transit access, value choice

Avoid rush hours near the station area for comfort.

[Distance: 8.3 km]

스테이 패스포트 익스프레스 스파 당산점
스테이 패스포트 익스프레스 스파 당산점

92-1, Yangpyeong-ro (Yangpyeong-dong 4-ga), Yeongdeungpo-gu, Seoul

Linked spa, city access

Check the last public transit times for late-night moves.

[Distance: 8.9 km]

아늑에어 호텔 개봉점
아늑에어 호텔 개봉점

38-12, Nambusunhwan-ro 95-gil (Gaebong-dong), Guro-gu, Seoul

Value stay, essential comforts

Confirm luggage storage availability before check-in.

[Distance: 9.0 km]

호텔로프트
호텔로프트

72, Seonyudong 2-ro (Dangsan-dong 5-ga), Yeongdeungpo-gu, Seoul

City access, modern vibe

If parking, contact the front desk in advance.

[Distance: 9.2 km]

호텔 써클(circle hotel)
호텔 써클(circle hotel)

15, Yanghwa-ro (Hapjeong-dong), Mapo-gu, Seoul

Hongdae area access, city base

Plan late-night transit ahead of time.

[Distance: 9.8 km]

Eats & Cafes

We gathered spots with easy access before or after the exhibition. From quick bites to dessert cafes, enjoy a variety along your route.

방화동 교동짬뽕
방화동 교동짬뽕

21, Geumnanghwa-ro 24na-gil (Banghwa-dong, Irumi Palace), Gangseo-gu, Seoul

Chinese · Jjamppong

Allow extra time during peak hours.

[Distance: 2.1 km]

신촌기사식당
신촌기사식당

408, Banghwa-daero (Banghwa-dong), Gangseo-gu, Seoul

Hearty meal

Expect lunchtime crowds.

[Distance: 2.2 km]

105405 마곡
105405 마곡

161-8, Magokjungang-ro (Magok-dong), Gangseo-gu, Seoul

Restaurant · Brunch

Check availability for reservations in advance.

[Distance: 2.4 km]

카페뜨락
카페뜨락

77, Goriul-ro 8beon-gil (Gogang-dong), Ojeong-gu, Bucheon-si, Gyeonggi-do

Garden-style cafe

We recommend visiting during quieter hours.

[Distance: 4.4 km]

순백회관 목동본점
순백회관 목동본점

337-20, Omok-ro (Mok-dong), Yangcheon-gu, Seoul

Korean · Soups

Avoid the evening peak for a more relaxed visit.

[Distance: 7.7 km]

웅파이 망원점
웅파이 망원점

62, Mangwon-ro 2-gil (Mangwon-dong), Mapo-gu, Seoul

Desserts · Pies

Go early before they sell out.

[Distance: 9.0 km]

영등포구 카페진정성
영등포구 카페진정성

314, Seonyu-ro (Dangsan-dong), Yeongdeungpo-gu, Seoul

Specialty coffee

Beware of weekend afternoon crowds.

[Distance: 9.2 km]

카페본마실
카페본마실

19, Seongju-ro 249beon-gil (Simgokbon-dong), Sosa-gu, Bucheon-si, Gyeonggi-do

Brunch · Desserts

Visit during off-peak hours for a leisurely time.

[Distance: 9.2 km]

Nearby Attractions

Pair the exhibition with a refreshing walk. Circling nearby parks and trails won’t overtax your schedule.

꿩고개공원
Kkwongogae Park

Banghwa-dong, Gangseo-gu, Seoul

Neighborhood forest walk

We recommend a quiet afternoon stroll.

[Distance: 2.4 km]

성주우물터 은행나무
Seongju Well-site Ginkgo Tree

Gayang-dong, Gangseo-gu, Seoul

Old tree landmark

Especially beautiful in autumn foliage.

[Distance: 3.8 km]

[서울둘레길 15코스] 노을·하늘공원코스
[Seoul Trail Course 15] Noeul & Haneul Park Course

Gayang-dong, Gangseo-gu, Seoul

Han River & reed views

Best around sunset.

[Distance: 4.9 km]

부천천문과학관
Bucheon Astronomical Science Museum

117, Bucheon-ro 264beon-gil (Dodang-dong), Wonmi-gu, Bucheon-si, Gyeonggi-do

Stargazing & science experiences

Check opening hours and closed days.

[Distance: 5.8 km]

키즈런스포츠파크 목동점
키즈런스포츠파크 목동점

401, Mokdongdong-ro (Mok-dong, Buyeong Green Town 2), Yangcheon-gu, Seoul

Indoor kids sports

A light activity to enjoy with children.

[Distance: 7.6 km]

키위스파랜드
키위스파랜드

306, Anaji-ro (Jakjeon-dong), Gyeyang-gu, Incheon

Rest & sauna

Allow extra travel time.

[Distance: 7.9 km]

[서울둘레길 14코스] 안양천 하류코스
[Seoul Trail Course 14] Lower Anyangcheon Course

Guro-dong, Guro-gu, Seoul

Riverside trail

A flat route, ideal for an easy walk.

[Distance: 9.6 km]

[서울둘레길 16코스] 봉산·앵봉산코스
[Seoul Trail Course 16] Bongsan & Aengbongsan Course

Jeungsan-dong, Eunpyeong-gu, Seoul

Ridgeline views & forest paths

Check the weather and dress accordingly.

[Distance: 9.7 km]

Getting There

Public Transit — Take Subway Line 5, Line 9, or AREX to Gimpo Airport Station. From Exit 3, follow the underground passage to reach Lotte Mall Gimpo Airport Branch.

By Car — You can use the parking facilities inside Lotte Mall. The first 30 minutes are free; fees apply for each additional 30 minutes. Free parking benefits are provided based on purchase amount.

Arrive before last entry
Wear comfortable clothes and shoes

In Closing

Where XR and sports meet, FUTUREGROUND is a hands-on exhibition running from May 2025 through February 2026 at the 1F Exhibition Hall of Lotte Mall Gimpo Airport Branch. Through 16 XR contents, you can savor a calm yet immersive blend of light, sound, and motion.

As long as you check the operating hours and last entry time, you’ll find time that’s light like play yet lingers in all five senses.

Photo Snapshots

Videos

Source: This post was created with reference to the Korea Tourism Organization API as well as YouTube and news links.

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